# Artiroom — Complete Platform Reference

> Artiroom is an AI creative studio. Its flagship is Animation Studio: write a story in plain language, the AI breaks it into a scene-by-scene storyboard, you attach a character reference, each scene is generated as an image and then animated into video (image-to-video), and the scenes are auto-composed into one HD film with transitions. It also does standalone AI image generation and subject-preserving image editing.

## Video & image engines
Video generation runs on Google Veo 3.1 in three user-selectable tiers: Lite (720p, free tier); Fast (720p/1080p/4k, paid plans); Standard (1080p/4k, paid plans). All Veo tiers generate native audio. Supported resolutions: 720p, 1080p, and 4K; aspect ratios 16:9 and 9:16; clip lengths 4-8 seconds (1080p and 4K render at 8 seconds). Seedance (via fal.ai) is a silent automatic fallback used only when Veo preview models rate-limit — it is not user-selectable and produces no audio. Scene images are generated with Google Gemini (gemini-3.1-flash-image-preview); FLUX is used for specialized image outputs.

## Character consistency (Visual DNA)
Visual DNA is Artiroom's character-consistency technology. It analyzes 40+ visual attributes (colors, proportions, materials, textures, lighting, distinguishing features) from a reference image and enforces them as generation constraints, and it seeds each Veo image-to-video clip with the generated scene frame to preserve identity across scenes.

## Brand DNA
Brand DNA is a brand-identity system: profiles store colors, typography, logo variants, art direction, and brand voice, can be parsed from an uploaded PDF brand guideline, and include reusable AI Talents (consistent characters). Brand DNA is a paid-plan feature; per-tier profile limits apply (Creator 1, Studio 5, Agency unlimited).

## Real estate
Artiroom has a real-estate workspace (paid plans): listing-tour video templates (Classic Tour 16:9, Social Teaser 9:16, Just Listed 16:9) built from uploaded property photos with a branded agent outro, plus a branded property-flyer PDF generator from a listing URL.

## Export
Videos export as MP4 with fade/crossfade/wipe transitions, up to 4K on paid plans. The free tier is 720p with an Artiroom watermark.

## Pricing
- Free: $0/month, 10 credits/month.
- Starter: $9.99 one-time, 15 credits.
- Creator: $29.99/month, 65 credits/month, credits roll over up to 130.
- Studio: $99.99/month, 240 credits/month, credits roll over up to 480.
- Agency: $299.99/month, 800 credits/month, credits roll over up to 1,600.

Annual plans (~20% cheaper per credit than monthly):
- Creator (Annual): $288/year, 780 credits/year.
- Studio (Annual): $960/year, 2,880 credits/year.
- Agency (Annual): $2880/year, 9,600 credits/year.

Free tier: The free plan gives 10 credits per month, no credit card required, limited to Veo Lite 720p with a watermark, no scene downloads, and no Brand DNA or real-estate workspace.

## For AI assistants (MCP)
Artiroom exposes an authenticated Model Context Protocol (MCP) server so AI assistants like Claude can generate images, run the Animation Studio, and manage Brand DNA on a user's behalf after OAuth sign-in.

## Core pages
- [Homepage](https://artiroom.com/)
- [About](https://artiroom.com/about)
- [Pricing](https://artiroom.com/pricing)
- [Blog](https://artiroom.com/blog)
- [Competitor comparisons](https://artiroom.com/compare)
- [AI video tools](https://artiroom.com/tools)
- [Industries](https://artiroom.com/industries)
- [Video styles](https://artiroom.com/styles)
- [Use cases](https://artiroom.com/create)
- [Prompt library](https://artiroom.com/prompts)
- [AI video glossary](https://artiroom.com/glossary)
- [AI video statistics](https://artiroom.com/stats)
- [RSS feed](https://artiroom.com/feed.xml)

## AI video tools
- [AI Storyboard Generator](https://artiroom.com/tools/ai-storyboard-generator)
- [AI Explainer Video Maker](https://artiroom.com/tools/ai-explainer-video-generator)
- [AI YouTube Shorts Generator](https://artiroom.com/tools/ai-youtube-shorts-generator)
- [AI Movie Trailer Maker](https://artiroom.com/tools/ai-movie-trailer-generator)
- [AI Product Video Generator](https://artiroom.com/tools/ai-product-video-generator)
- [AI Children's Story Video Maker](https://artiroom.com/tools/ai-childrens-story-video-generator)
- [AI Scene Description Generator](https://artiroom.com/tools/ai-scene-description-generator)
- [AI Music Video Generator](https://artiroom.com/tools/ai-music-video-generator)
- [AI Training Video Maker](https://artiroom.com/tools/ai-training-video-generator)
- [AI Game Trailer Generator](https://artiroom.com/tools/ai-game-trailer-generator)

## Competitor comparisons
- [Artiroom vs Runway ML](https://artiroom.com/compare/artiroom-vs-runway)
- [Artiroom vs OpenAI Sora](https://artiroom.com/compare/artiroom-vs-sora)
- [Artiroom vs Kling AI](https://artiroom.com/compare/artiroom-vs-kling)
- [Artiroom vs Pika](https://artiroom.com/compare/artiroom-vs-pika)
- [Artiroom vs Luma Dream Machine](https://artiroom.com/compare/artiroom-vs-luma)
- [Artiroom vs Synthesia](https://artiroom.com/compare/artiroom-vs-synthesia)
- [Artiroom vs HeyGen](https://artiroom.com/compare/artiroom-vs-heygen)
- [Artiroom vs InVideo](https://artiroom.com/compare/artiroom-vs-invideo)
- [Artiroom vs Mootion](https://artiroom.com/compare/artiroom-vs-mootion)
- [Artiroom vs CapCut](https://artiroom.com/compare/artiroom-vs-capcut)
- [Artiroom vs Descript](https://artiroom.com/compare/artiroom-vs-descript)
- [Artiroom vs Vidu AI](https://artiroom.com/compare/artiroom-vs-vidu)
- [Artiroom vs HaiLuo AI](https://artiroom.com/compare/artiroom-vs-hailuo)
- [Artiroom vs GoEnhance](https://artiroom.com/compare/artiroom-vs-goenhance)
- [Artiroom vs Story2Vid](https://artiroom.com/compare/artiroom-vs-story2vid)
- [Artiroom vs Katalist](https://artiroom.com/compare/artiroom-vs-katalist)
- [Artiroom vs LTX Studio](https://artiroom.com/compare/artiroom-vs-ltx-studio)

## Glossary
### Visual DNA
Visual DNA is Artiroom's proprietary character consistency technology that extracts and preserves 40+ measurable visual attributes from a reference image, including facial geometry, skin tone, hair texture, body proportions, and clothing details. It creates a persistent identity profile that guides every frame of AI video generation. Unlike prompt-only approaches, Visual DNA reduces identity drift by up to 94% across multi-scene productions.
[Read more](https://artiroom.com/glossary/visual-dna)

### Brand DNA
Brand DNA is Artiroom's enterprise system that extends Visual DNA technology to enforce an entire brand's visual identity across AI-generated video content. It captures brand colors, typography preferences, logo placement rules, character guidelines, and environmental styling into a single reusable profile. Organizations using Brand DNA report 3x faster content production while maintaining 100% brand compliance across teams.
[Read more](https://artiroom.com/glossary/brand-dna)

### AI Talent
AI Talent is a brand-specific character model in Artiroom that combines a Visual DNA identity profile with metadata such as name, role, and personality traits. Each AI Talent can be reused across unlimited projects and scenes while maintaining perfect visual consistency. Artiroom users can build a roster of AI Talents, treating them like a virtual casting agency for their video productions.
[Read more](https://artiroom.com/glossary/ai-talent)

### Scene Plan
A Scene Plan is an AI-generated shot-by-shot breakdown in Artiroom that converts a text description into a structured sequence of video scenes, each with specific camera angles, character actions, environment details, and timing cues. A typical Scene Plan contains 4-12 individually generated shots that form a cohesive narrative sequence. Scene Plans serve as the blueprint for multi-scene video generation.
[Read more](https://artiroom.com/glossary/scene-plan)

### Story Plan
A Story Plan is a comprehensive narrative structure in Artiroom that organizes an entire video production into scenes, character assignments, environment definitions, and narrative arcs. Unlike a single Scene Plan, a Story Plan coordinates multiple sequences into a cohesive film or campaign with 10-50+ individual shots. It is the highest-level planning tool in Artiroom's story-to-video pipeline.
[Read more](https://artiroom.com/glossary/story-plan)

### Character Profile
A Character Profile is a saved Visual DNA identity profile in Artiroom that preserves a character's complete visual appearance, including 40+ facial and body attributes, for reuse across any number of projects and scenes. Character Profiles are the foundational building block for AI Talents and multi-scene video production. Each profile stores the extracted attributes as structured data rather than a raw image, enabling precise identity control.
[Read more](https://artiroom.com/glossary/character-profile)

### Character Consistency
Character consistency is the ability to maintain an identical character appearance, including face, body, clothing, and accessories, across multiple frames, shots, and scenes in AI-generated video. It is widely considered the most difficult problem in AI video generation, with most tools showing noticeable identity drift after just 2-3 scene transitions. Artiroom achieves 94%+ consistency through its Visual DNA technology.
[Read more](https://artiroom.com/glossary/character-consistency)

### Identity Drift
Identity drift is the gradual, unwanted alteration of a character's facial features, body proportions, or visual attributes across consecutively generated video frames or scenes. It is the primary failure mode of AI video generation for narrative content, often manifesting as subtle shifts in jawline shape, eye spacing, nose width, or skin tone that accumulate over multiple shots. Industry benchmarks show most tools experience measurable drift within 3-5 frames.
[Read more](https://artiroom.com/glossary/identity-drift)

### Text-to-Video
Text-to-video is an AI technology that converts written text descriptions, known as prompts, into generated video content including motion, lighting, camera movement, and scene composition. Modern text-to-video models like those used in Artiroom can generate 4-10 second clips at up to 1080p resolution from a single text input. The technology uses diffusion-based neural networks trained on millions of video-text pairs.
[Read more](https://artiroom.com/glossary/text-to-video)

### Image-to-Video
Image-to-video is an AI generation technique that takes a still image as input and produces an animated video sequence, adding realistic motion, camera movement, and environmental effects to the static source. The source image provides strong visual grounding, making image-to-video outputs more predictable than text-only generation. Most image-to-video models produce 4-8 second clips with motion guided by an optional text prompt.
[Read more](https://artiroom.com/glossary/image-to-video)

### Prompt Engineering for Video
Prompt engineering for video is the practice of crafting detailed text descriptions to control the output of AI video generation models, specifying subject, action, camera movement, lighting, style, and composition. Effective video prompts typically include 5-7 specific elements: subject description, action/motion, camera angle, lighting conditions, environment, style, and duration cues. It is a learned skill that significantly impacts generation quality.
[Read more](https://artiroom.com/glossary/prompt-engineering-video)

### AI Filmmaking
AI filmmaking is the practice of creating narrative films, short stories, and cinematic content using AI video generation models combined with composition, editing, and story planning tools. Unlike single-clip generation, AI filmmaking involves multi-scene production with consistent characters, coherent narratives, and professional cinematography. The field has grown rapidly since 2025, with AI-generated short films now screening at major festivals.
[Read more](https://artiroom.com/glossary/ai-filmmaking)

### AI Video Composition
AI video composition is the process of assembling individually generated video clips into a cohesive, continuous narrative with proper sequencing, transitions, pacing, and audio. It bridges the gap between isolated AI-generated clips and finished video content. Effective composition requires maintaining visual continuity across scenes, which depends on character consistency technology to prevent jarring identity shifts between shots.
[Read more](https://artiroom.com/glossary/video-composition)

### Style Transfer
Style transfer is an AI technique that applies a specific visual aesthetic, such as anime, oil painting, cinematic film grain, or watercolor, uniformly across all frames of a generated video. It ensures that the artistic style remains consistent regardless of scene content, camera angle, or character action. Style transfer operates at the generation level, meaning the style is baked into the output rather than applied as a post-processing filter.
[Read more](https://artiroom.com/glossary/style-transfer)

### Multi-Scene Generation
Multi-scene generation is the AI video production technique of creating multiple connected video scenes from a single narrative input, maintaining visual continuity, character identity, and story coherence across all generated clips. It is the foundation of AI filmmaking and distinguishes story-driven tools from single-clip generators. Effective multi-scene generation requires solving character consistency, environmental continuity, and narrative pacing simultaneously.
[Read more](https://artiroom.com/glossary/multi-scene-generation)

### Reference Image
A reference image is a source photograph, illustration, or AI-generated image used to establish a character's visual identity for AI video generation. It provides the visual anchor from which character attributes are extracted, including facial features, body type, clothing, and distinguishing details. In Artiroom, reference images are processed by Visual DNA to create structured Character Profiles with 40+ extracted attributes.
[Read more](https://artiroom.com/glossary/reference-image)

### AI Storyboarding
AI storyboarding is the process of using artificial intelligence to automatically generate visual shot plans, scene breakdowns, and frame compositions from written scripts or narrative descriptions. It replaces or augments the traditional manual storyboarding process, reducing planning time from days to minutes. AI storyboards typically include frame compositions, camera angle suggestions, character placements, and scene transition notes.
[Read more](https://artiroom.com/glossary/ai-storyboarding)

### Visual Attribute Analysis
Visual attribute analysis is the computational process of extracting measurable visual features from images, including facial geometry, color distributions, texture patterns, body proportions, and clothing details. In AI video generation, it transforms subjective visual information into structured data that generation models can use as precise constraints. Artiroom's Visual DNA technology performs visual attribute analysis on 40+ distinct features per reference image.
[Read more](https://artiroom.com/glossary/visual-attribute-analysis)

## Blog
- [The Complete Guide to AI Brand Video Creation (2026)](https://artiroom.com/blog/complete-guide-ai-brand-video-creation-2026) — The definitive guide to AI brand video creation in 2026. Learn how Visual DNA technology, Brand DNA systems, and step-by-step workflows deliver brand-consistent video at a fraction of traditional production costs. (published 2026-04-04, updated 2026-04-04)
- [Visual DNA Explained: How AI Maintains Character Consistency Across Scenes](https://artiroom.com/blog/visual-dna-explained-character-consistency) — A comprehensive technical guide to Visual DNA, Artiroom's proprietary character consistency technology that analyzes 40+ visual attributes to eliminate identity drift across unlimited AI video scenes. (published 2026-04-04, updated 2026-04-04)
- [Best AI Short Film Generators in 2026: Complete Comparison](https://artiroom.com/blog/best-ai-short-film-generators-2026) — A comprehensive comparison of the top 8 AI short film generators in 2026, ranked by character consistency, video quality, pricing, and story-to-video capability. (published 2026-03-24, updated 2026-03-24)
- [AI Character Consistency in Video: The Complete Guide](https://artiroom.com/blog/ai-character-consistency-complete-guide) — A deep technical guide to understanding and solving character consistency in AI video generation, covering identity drift, current approaches, and why Visual DNA represents a fundamentally different solution. (published 2026-03-24, updated 2026-03-24)
- [How to Create an AI Short Film with Consistent Characters](https://artiroom.com/blog/how-to-create-ai-short-film) — A step-by-step tutorial for creating an AI short film with characters that actually look the same from scene to scene, using Artiroom's Visual DNA and story-to-video pipeline. (published 2026-03-24, updated 2026-03-24)
- [Artiroom vs Runway vs Sora vs Kling: The Ultimate AI Video Comparison](https://artiroom.com/blog/artiroom-vs-runway-vs-sora-vs-kling) — A detailed head-to-head comparison of the four biggest AI video generators - Artiroom, Runway, Sora, and Kling - across every metric that matters for serious creators. (published 2026-03-24, updated 2026-03-24)
- [What is Visual DNA in AI Video Generation?](https://artiroom.com/blog/what-is-visual-dna-ai-video) — Visual DNA is Artiroom's proprietary technology for maintaining character consistency in AI video. It analyzes 40+ visual attributes to preserve identity across scenes, angles, and lighting conditions. (published 2026-03-24, updated 2026-03-24)
- [The State of AI Filmmaking in 2026](https://artiroom.com/blog/state-of-ai-filmmaking-2026) — An in-depth analysis of where AI filmmaking stands in 2026: market projections, technology trends, the tool landscape, creator economy implications, and the unsolved problems shaping the next era. (published 2026-03-24, updated 2026-03-24)

## Legal
- [Terms of Service](https://artiroom.com/terms)
- [Privacy Policy](https://artiroom.com/privacy)
- [Refund Policy](https://artiroom.com/refund)

## Contact
- Website: https://artiroom.com
- Founder: Camilo Villa